ABOUT US

CWC was born from a deep love for cycling – and, let’s be honest, an unhealthy amount of caffeine. Along with our talented (and slightly quirky) team of graphic design geniuses, we set out to create something that wasn't just another “meh” cycling store with designs you see on every corner. Nope, we wanted to build a family, a community, and maybe even a cult... just kidding (or are we?).

Let’s be real for a second: cycling gear is flooded with the same tired designs that look like they were made in a factory by a robot that’s been binge-watching the same 5 designs on repeat. But that’s not us. At CWC, we’re all about shaking things up and offering something unique — something that stands out, something that’ll make you look cool, even if you’re the one struggling up that last hill (we’ve all been there).

After years of designing for other online cycling stores, we quickly realized something important: those stores were just… well, kind of boring. They didn’t understand that it’s not just about throwing a logo on a T-shirt. It’s about delivering top-quality gear, designs that make you want to take a selfie mid-ride, a feeling, a moment, and treating customers like they’re part of the family. And by family, we mean the kind of family who remembers your birthday, doesn’t steal your snacks, and always has your back.

Customer satisfaction? Absolutely. But let’s be real — the true joy for us is in the creation process. At CWC, we’ll always be a design-driven, family-first brand where creativity, quality, and YOU — our beloved cycling fam — come first. We’re not just here to sell you stuff. We’re here to make you feel like you’re part of something a little more... special.

Now, let’s ride — because this isn’t just cycling. It’s family… but with more Lycra.